# Upload Foundation design kit

29 October 2026.

## Artwork

Use the primary logo when there is room for the stacked name. The horizontal logo fits narrow spaces. Use the U symbol alone when Upload Foundation is already identified nearby.

SVG is the preferred format. The PNG versions have transparent backgrounds. All logo lettering is outlined, so no font installation is needed to use the files.

Black (#181818) and white (#FFFFFF) are the default. Purple (#6040B8) is the optional Upload accent. White artwork is supplied for dark backgrounds. Preserve the supplied proportions and colours.

Leave at least one U stem-width of clear space around the visible artwork. This space is outside the visible paths; the file's own margins are not the full allowance.

Digital minimums: symbol 16 pixels wide; primary logo 220 pixels wide; horizontal logo 240 pixels wide. These are digital guidance, not a physical-print specification.

Please do not use the identity to imply endorsement by Upload Foundation.

## Typeface

Bricolage Grotesque, weight 550 in the logo. The supplied TTF and WOFF2 are variable fonts with weights 200 to 800. Keep the included OFL.txt when redistributing the font files.

Font copyright: The Bricolage Grotesque Project Authors. Licensed under the SIL Open Font License 1.1. Original project: https://github.com/ateliertriay/bricolage

## Files

- upload-foundation-logo-{black,white,purple}.{svg,png}: primary logo.
- upload-foundation-horizontal-{black,white,purple}.{svg,png}: horizontal logo.
- upload-foundation-symbol-{black,white,purple}.{svg,png}: U symbol.
- favicon.svg and favicon-dark.svg: light and dark browser icons.
- favicon-{16,32,180}.png: raster browser and touch icons.
- bricolage-grotesque.ttf and bricolage-grotesque.woff2: typeface.
- OFL.txt: font licence.

The solid U is the master artwork. Cut-line and dotted explorations are not included as approved alternatives.